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If we've helped make your life easier, please vote here.

Five-star service. Built around advisers.

Our award-winning service helps advisers spend less time on admin and more time with clients - backed by real investment, specialist teams and measurable outcomes.

Trusted. Efficient. Supportive. Scalable.

If our support has made a difference to your business, we'd love your vote. 

  • Direct access to dedicated account managers.
  • Specialist bereavement teams for when clients need extra support.
  • A flexible hybrid service model that maintains high service standards at scale.
  • We invested in technology to improve first-line responses.
  • Just portal enhancements are helping advisers reduce admin and save time to serve more clients.
  • Our newly dedicated teams provide improved Porting Case Management.
  • Resources like our Client wellbeing questionnaire help support personalised conversations and better outcomes.
  • Our regular email programme focuses on vulnerability awareness, identification techniques and support resources – including our insightful mythbuster videos produced in collaboration with our partner Comentis.
  • Refreshed annually, the Consumer Vulnerability in Later Life online training provided by Just with content created by SOLLA, gives 60 minutes of CPD and has been completed 25,000+ times. It’s designed to help financial advisers, paraplanners, administrators and all other financial advisory teams have a greater understanding of and respond to clients who may be in vulnerable circumstances.
  • Our adviser development workshops, webinars and events, reached 8,300+ financial professionals in 2025.
  • We’re growing digital learning.
  • Referral support through HUB Financial Solutions helps extend your business model.

Looking ahead, always improving

We’re committed to continuous improvement with a clear focus on:

  • Being the trusted home of high-quality service.
  • Better medical underwriting, to help improve customer outcomes and reduce potential harm.
  • Digital efficiency to support a 24/7 business model – for example via end to end quote and apply pension annuity functionality - giving advisers more time with clients.
  • Having dedicated account management contacts for all advisers and paraplanners.
  • Delivering relevant learning and development, live or on-demand.