Voting is now open
If we've helped make your life easier, please vote here.
Five-star service. Built around advisers.
Our award-winning service helps advisers spend less time on admin and more time with clients - backed by real investment, specialist teams and measurable outcomes.
Trusted. Efficient. Supportive. Scalable.
If our support has made a difference to your business, we'd love your vote.
- Direct access to dedicated account managers.
- Specialist bereavement teams for when clients need extra support.
- A flexible hybrid service model that maintains high service standards at scale.
- We invested in technology to improve first-line responses.
- Just portal enhancements are helping advisers reduce admin and save time to serve more clients.
- Our newly dedicated teams provide improved Porting Case Management.
- Resources like our Client wellbeing questionnaire help support personalised conversations and better outcomes.
- Our regular email programme focuses on vulnerability awareness, identification techniques and support resources – including our insightful mythbuster videos produced in collaboration with our partner Comentis.
- Refreshed annually, the Consumer Vulnerability in Later Life online training provided by Just with content created by SOLLA, gives 60 minutes of CPD and has been completed 25,000+ times. It’s designed to help financial advisers, paraplanners, administrators and all other financial advisory teams have a greater understanding of and respond to clients who may be in vulnerable circumstances.
- Our adviser development workshops, webinars and events, reached 8,300+ financial professionals in 2025.
- We’re growing digital learning.
- Referral support through HUB Financial Solutions helps extend your business model.
Looking ahead, always improving
We’re committed to continuous improvement with a clear focus on:
- Being the trusted home of high-quality service.
- Better medical underwriting, to help improve customer outcomes and reduce potential harm.
- Digital efficiency to support a 24/7 business model – for example via end to end quote and apply pension annuity functionality - giving advisers more time with clients.
- Having dedicated account management contacts for all advisers and paraplanners.
- Delivering relevant learning and development, live or on-demand.