herding
‘Doing what others are doing without making independent decisions’ It’s important to demonstrate your company’s credentials: Its size, years in business, growth and reputation. All of these build trust and credibility, but herding can help convince people you’re right for them. People are influenced by what other people do – particularly other people like them.
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If you deal with clients that are in the same business or the same role or who belong to the same golf club/gym, make sure you mention it. Amazon and other retailers use this technique extensively in their 'people like you liked' promotions.

herding ‘Doing what others are doing without making independent decisions’ It’s important to demonstrate your company’s credentials: Its size, years in business, growth and reputation. All of these build trust and credibility, but herding can help convince people you’re right for them. People are influenced by what other people do – particularly other people like them.
action
herding ‘Doing what others are doing without making independent decisions’ It’s important to demonstrate your company’s credentials: Its size, years in business, growth and reputation. All of these build trust and credibility, but herding can help convince people you’re right for them. People are influenced by what other people do – particularly other people like them.
action